Instructions:

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1. Duplicate this document using the two boxes on the top right.
2. As homework, please complete Section 1 and Section 2.
3. Optional but ideal: review Section 3 and 4 along with the resources shared. Have a sense of what you think your brand is about. </aside>

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Brand Name: POC: Timeline: 3 Month Goal:

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Section 1: About Our Problem

Section 2: About Our Product

Section 3: About Our Brand

Section 4: Growth Framework

BRAND NAME Cold Start Strategy