<aside> 💡
Brand Name: POC: Timeline: 3 Month Goal:
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<aside> 💡 This is the problem I’m solving →
</aside>
<aside> 💡 SWOT These are my strengths (must-haves) → These are my weakness to solve (differentiators) → These are my opportunities (to target) → These are my threats (barriers to entry, supply, substitution) →
</aside>
<aside> 📌 **HOW IT WORKS
Here’s how someone would use our product/service (keep in mind the ICP you have selected OR do a process breakdown of the product):**
<aside> 👉🏻
Here’s how it works →
Step 1: Step 2: Step 3: Step 4:
</aside>
</aside>
<aside> 📌 **TONE OF VOICE
Our brand tone of voice is:**
</aside>
<aside> 📌 BRAND STORY
<aside> 👉🏻
Status Quo:
</aside>
<aside> 👉🏻
Conflict:
</aside>
<aside> 👉🏻
Resolution:
</aside>
</aside>
<aside> 📌
BRAND VOICE
Our brand tone of voice is:
<aside> 👉🏻
</aside>
</aside>
<aside> 💡
Enter the below prompts in ChatGPT and follow the instructions.
Step 1: Enter problem you are solving. Enter SWOT. Enter details of ICP 1. The 4 key messages we would like to convey to our stakeholders are: 1, 2, 3, 4. This is how someone would use our product or service: enter details here. Our brand story is enter details here. Our brand tone of voice is enter details here. Optimise our key messages as per our brand tone of voice. Step 2: Update the key messages in the relevant sections above. Step 3: Repeat for ICP 2.
</aside>
The checked strategies in Section 4: Growth Framework will show up below. Add person responsible tag to each one that you select.