Problem Statement

Time: <2 minutes

Enter your problem statement here.

An example of a good problem statement: Going to the video store is a pain. People don’t like traveling back and forth just to rent a movie and they hate paying late fees even more. Can you guess which company must have used this problem statement?

Note that this problem statement does not include or reference a solution.

Additional reading:

1: Struggling to solve a problem? Try reframing it.

Struggling to Solve a Problem? Try Reframing It.

2: How to avoid rushing to solutions when problem-solving?

How to Avoid Rushing to Solutions When Problem-Solving

<aside> 💡 This is the problem I’m solving →

</aside>


Competitive Analysis

Time: 30 minutes

1: Identify stakeholders that are solving the problem in one way or another.

2: Start with direct stakeholders. Move on to indirect stakeholders.

3: For SWOT, mine reviews on Google, Amazon, Reddit, Quora, etc.

4: For example: if you were selling Peleton, your competition is not just other bikes like that but also people thinking they can walk instead or go to the gym.

Competitive Analysis

5: Use your research above to fill this table: